I am a fool for practical magic in films and ads. And when Spike Jonze has an Apple level budget and FKA Twigs in front of the lens, I click on play faster than my shadow.
And then comes Danilo Para and brings us this 7 minute look into the work done behind the cameras. And it is incredible.
The following is borrowed from Adweek, mentioning credits and creatives.
we get immersed in the choreography (Jonze, choreographer Ryan Heffington and movement coach Theo Lowe all work with FKA twigs on her irresistible interplay with the apartment, and herself) and the production design (the set expanded on hydraulics to allow Jonze to shoot practically). But we also see how other elements came together, like the lighting, music and VFX (it turns out there was very little CGI).
There are other little gems in here, too, like FKA twigs auditioning for Jonze via FaceTime, and Jonze himself dancing with an office chair. (He never stops moving throughout, and you get a real sense for how physically plugged in he is to the ideas here.) We also catch a glimpse of Dunkirk cinematographer Hoyte van Hoytema working with Jonze on the film—he also shot the “It’s a Tide Ad” spots for the Super Bowl (working with directors Traktor).
“It’s like a magic trick,” Heffington says of the piece in one of his interviews. It’s a delight, in the end, that the magicians decided to reveal their tricks like this—a worthy companion piece to one of the year’s most enchanting productions.
A film with David Beckham and Harvey Keitel? WTF?
Damn good too!
The film features Katherine Waterston, Cathy Moriarty and Harvey Keitel. Shot on location in Mexico, the film is written and directed by Geremy Jasper, produced by Belstaff Films and Legs (a Milk Media Company) and Executive Producer Liv Tyler.
Christopher Nolan’s first short film. Everybody starts somewhere…
DANIELS and Prettybird are at it again!
Romain Gavras is one of my favourite music video directors. His pieces are so powerful it makes me want to explode.
Director : Romain Gavras
Director of Photography : André Chemetoff
Producer : Mourad Belkeddar
Production company : elnino.tv
Executive Production : Gaetan Rousseau / Paradoxal
Special thanks to Lana & Melissa from The Director’s Bureau
Gigi and Roy Ben Artzi write and direct this fantastic 70s style behind the scenes promo for Pop & Suki, the British accessories brand. I seriously loved the Japanese director. I even know him in real life! I think.
Directed by Thirteen & Co’s Armand de Saint-Salvy as part of the promotion for The Melbourne Advertising and Design Club’s Stars Creative Showcase.
I cannot ever imagine something like this happening during an ad shoot. Ever.
Just watch it!
And some shoe brand.
I knew I loved Prettybird, but I didn’t know I loved Matt Piedmont. Here’s why I love him.