Welcome to The New Normal, a journey through America’s complex history with cannabis. Directed by Spike Jonze.

Learn more about George Washington’s hemp production.
Explore the policies of Stop and Frisk and mandatory minimums.
Learn more about “Reefer Madness” and other government sanctioned propaganda.
Find out about more about the treatment of military veterans.
Learn more about the cost of prohibition and the black market.
Discover cannabis’ role in the counter cultural movements of the 60’s and 70’s.

Director – Spike Jonze
Featuring – Jesse Williams
Written by – Spike Jonze, Jesse Williams, Tommy Means
Cinematography – Bradford Young
Production Design – James Chinlund
Music Composition – Frank Dukes
Music Editor – Ren Klyce
Wardrobe – Jennifer Johnson
Creative Director – Tommy Means for Mekanism
Executive Producers – Co-Founder and President Andrew Modlin, Co-Founder and CEO Adam Bierman, Chief Marketing Officer David Dancer for MedMen
Producers – Amanda Adelson, Laura Klein, Emily Skinner, Eriks Krumins for MJZ; Annie Uzdavinis for Mekanism.
Editor – Joe Guest for Final Cut
Assistant Editor – Dillon Stoneburner
VFX Supervisor – Alexander Thomas for FrameStore
Colorist – Beau Leon
Sound Engineer – John Bolen for Formosa