Hyper-Reality (total runtime approx 6 minutes) is a concept film by Keiichi Matsuda. It presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. It is the latest work in an ongoing research-by-design project by Keiichi Matsuda.
Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. Hyper-Reality attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in Medellín, Colombia.
Welcome to The New Normal, a journey through America’s complex history with cannabis. Directed by Spike Jonze.
Learn more about George Washington’s hemp production.
Explore the policies of Stop and Frisk and mandatory minimums.
Learn more about “Reefer Madness” and other government sanctioned propaganda.
Find out about more about the treatment of military veterans.
Learn more about the cost of prohibition and the black market.
Discover cannabis’ role in the counter cultural movements of the 60’s and 70’s.
Director – Spike Jonze
Featuring – Jesse Williams
Written by – Spike Jonze, Jesse Williams, Tommy Means
Cinematography – Bradford Young
Production Design – James Chinlund
Music Composition – Frank Dukes
Music Editor – Ren Klyce
Wardrobe – Jennifer Johnson
Creative Director – Tommy Means for Mekanism
Executive Producers – Co-Founder and President Andrew Modlin, Co-Founder and CEO Adam Bierman, Chief Marketing Officer David Dancer for MedMen
Producers – Amanda Adelson, Laura Klein, Emily Skinner, Eriks Krumins for MJZ; Annie Uzdavinis for Mekanism.
Editor – Joe Guest for Final Cut
Assistant Editor – Dillon Stoneburner
VFX Supervisor – Alexander Thomas for FrameStore
Colorist – Beau Leon
Sound Engineer – John Bolen for Formosa
Back in the early 00’s (how do you pronounce that?) (awkward innit?) I completely changed my life’s direction, leaving behind a pretty damn successful Medicine degree and deciding to become something else, something that has to do with images. I am not trying to be poetic, I just didn’t know what I wanted or could do for that matter! I wasn’t into movies, I had zero knowledge about art, theatre, design, film, and no one even in my family or in my circle of friends was in any way related to any of that stuff. But I wanted to drop Medicine and be involved in images.
When I was little my parents sent me to learn the piano which as an effect had me hating piano and music altogether. However after a few years I picked up my dad’s guitar and learned how to play on my own, fantasising I was Slash or C.C. DeVille (for those in the know).
While studying Medicine in Hungary I didn’t have others to play with so I bought a Fostex tape 4-track recorder and a primitive drum machine and would record on that. When I learned that you could do that better with a PC, I bought my first PC and a MIDI keyboard that came with version zero (sic) of Cubase.
Apparently I had a great ear for music and even if I never studied it formally, I could listen to it and play it back almost all of the times. My problem with music has always been that I couldn’t create, I couldn’t improvise. If you asked me to play something I would ask you what. And this bothered me.
At some point, I don’t know how, I got my hands at Adobe Premiere version sub-zero and started playing with it. That was it! I knew how to work on a sequencer because of Cubase and when I got my hands on Premiere, I had a 4 minute learning curve and a great revelation. I could be creative with moving image. Finally!
Even though I loved Medicine and all the cool stuff I was learning there, as soon as I got into the hospitals I knew that this was a job that wasn’t made for me, but didn’t know what to do instead, so I kept on going trying to figure it out. When I discovered editing and making little montages out of random crap vacation footage I had an exit strategy. Cross out strategy. I had an exit sign in front of me. So I exited.
At that moment, Lock stock and two smoking barrels came out and then Snatch. I think I don’t have to tell you how much I loved these films especially at the moment I saw them with regards to what was happening inside me! And this is how I got started. Trying to do Guy Ritchie films!
This interview with Joe Rogan is a must see for any lad who wants to learn how to move around as a proper lad. It’s cool Britannia at its core.
