Back in the day, I would wait with the VCR remote control in hand,waiting for this to pop up and press REC. So I could watch it again and again and again and again. Until the tape would break!
This is probably the best music video I’ve ever seen. 2019 and the ’10s are coming to a close as I write this, but this still is THE best.
Félicitations Michel!
This is brilliant! Makes me want to make an adfilm right now!
Click here for the SHOTS interview with director/producer duo Ben and Adam Callner.
Also featured on Short Of The Week.
WRITER/DIRECTOR: Ben Callner
PRODUCER: Adam Callner
DP: Doug Chamberlain
PRODUCTION DESIGNER: Christian Stone
EDITORS: Ben Callner, Joe Kell, Alex Pirrone, Ben Suenaga
CAST: Ted Cannon, Jocelin Donahue, Judy Kain, Dar Dixon, Jarrod Crawford, Tim Karasawa, Josh Covitt, Erick Chavarria, Bill O’Neill, Sam Carson, Niko Posey, David Aaron, Paul Vinson, Michele Lainevool, Adam Nemet, Harrison Polo
REMIX the film via individual spots at the official website!
http://www.callner.com/
“It’s a rather ingenious approach, and while the hit-rate isn’t perfect, creativity abounds—it’s astonishing how good some of the spots are, as well as how familiar—its clear how many of the tactics and techniques of the medium Callner has absorbed and re-appropriated. Yet within the jokes there is a tension. Advertising is designed to provoke feelings, and to be relatable to lived experience, but when grafted onto a life’s story arc, complete with joy and tragedy, the result is unnerving. How the film experiments with context in the way the scenes are shot and arranged within the story arc, and the juxtapositions therein, is compelling and slightly subversive.” S/W Curator, Chelsea Lupkin
From the creator’s website:
Hyper-Reality (total runtime approx 6 minutes) is a concept film by Keiichi Matsuda. It presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. It is the latest work in an ongoing research-by-design project by Keiichi Matsuda.
Our physical and virtual realities are becoming increasingly intertwined. Technologies such as VR, augmented reality, wearables, and the internet of things are pointing to a world where technology will envelop every aspect of our lives. It will be the glue between every interaction and experience, offering amazing possibilities, while also controlling the way we understand the world. Hyper-Reality attempts to explore this exciting but dangerous trajectory. It was crowdfunded, and shot on location in Medellín, Colombia.
A 360o film by Keiichi Matsuda.
Rather simplistic and too much “on the nose” monologue for my tastes, but a very interesting aesthetic approach.